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How long does integration take?

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How does outcome tracking work?

Outcomes are detected automatically from follow-up documents, Slack messages, and web intelligence. You confirm with one click. Each reported outcome makes your future analyses more accurate.

How is Decision Intel different from ChatGPT or a general AI assistant?

ChatGPT gives one opinion from one model: ungoverned, untraceable, unaudited. Decision Intel is the reasoning audit platform. Most tools audit your data; we audit your reasoning — and catch the fatal blind spots in strategic memos before the committee does. It measures the noise in your reasoning the same way Kahneman did in the insurance underwriter study, simulates an AI boardroom of CEO, CFO, and board personas, runs what-if interventions against a 143-case public reference library, and compounds every confirmed outcome back into a calibrated Decision Quality Index your audit committee can defend. Not a chatbot; a reasoning audit, checkable from memo to outcome.

Which cognitive biases caused Bed Bath & Beyond's collapse?

6 bias patterns are documented in this case, led by Anchoring Bias. The full set: Overconfidence Bias, Anchoring Bias, Availability Heuristic, Confirmation Bias, Groupthink. Each is mapped to Decision Intel's 22-bias R²F taxonomy with stable IDs and academic citations.

What is Decision Intel's reasoning audit?

Decision Intel runs a 12-node Recognition-Rigor Framework (R²F) pipeline on strategic memos, detecting cognitive biases from a 22-bias canonical taxonomy and producing a Decision Quality Index (DQI) score. The audit produces a hashed, tamper-evident Decision Provenance Record (DPR) suitable for audit-committee review.

All case studies

Catastrophic failureRetail2023

Bed Bath & Beyond

Bed Bath & Beyond Bankruptcy

Estimated impact: $4B+ in enterprise value; 30,000 jobs

F12

Decision Quality Index (simulated)

Critical · 6 biases detected, 4 toxic combinations

New CEO Mark Tritton's strategy to replace national brands with private-label products alienated loyal customers while failing to build brand equity, accelerating an already declining business into bankruptcy.

Decision context

Tritton, hired from Target in 2019, applied Target's private-label playbook to BBB without accounting for the different customer base and store experience. Board unanimously backed the pivot despite early signals of customer rejection.

Decision anatomy

Monetary stakes

Very high

Dissent suppressed

Yes

Time pressure

Present

Unanimous consensus

Yes

Decision participants

Dissent encouraged

External advisors

Iterative process

Red = risk factor present · Green = protective factor present

Deep hindsight-stripped analysis coming soon. This case is part of our ongoing backfill to reconstruct what the platform would have flagged at decision time. The summary and bias profile below are drawn from primary sources.

Biases present in the decision

Overconfidence Bias

high

★Anchoring Bias

critical

Availability Heuristic

medium

Confirmation Bias

high

Groupthink

high

Halo Effect

medium

★ Primary driver · Severity estimated from bias type and decision outcome

3D Decision Knowledge Graph

Bed Bath & Beyond · 6 biases, 4 toxic combinations

Drag to rotate · Scroll to zoom · Click to explore

Decision

Critical

High

Medium

Toxic

Bias Intensity Profile

Severity × confidence across 6 detected biases

Toxic combinations

!Blind Sprint

Overconfidence combined with planning fallacy creates unstoppable momentum toward failure.

!Echo Chamber

Group members reinforce each other's views, systematically filtering out dissenting signals.

!Golden Child

A favored initiative receives uncritical support, with scrutiny reserved for alternatives.

!Conglomerate Fallacy

Far-adjacency acquisition justified by target growth and brand halo with no answer to "why us as parent" — Porter parenting-advantage absent.

Reference class base rates

Across all 143 curated case studies in our library:

89%

base failure rate

-0%

partial / mixed

11%

base success rate

■ Failure■ Partial■ Success

Lessons learned

Success at one company does not transfer automatically — context matters
Customer preference data should override executive intuition
Private-label pivots require gradual transition, not wholesale replacement

Source: SEC Filing 10-K, Bed Bath & Beyond Inc., 2022; WSJ investigation 2023 (SEC Filing)

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We caught these patterns in Bed Bath & Beyond's own record — before the outcome.

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Workflows that fire on decisions like Bed Bath & Beyond’s

The same Recognition-Rigor Framework that documents this case audits memos in the same shape — before the outcome forces the lesson.

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Toxic combinations

!Blind Sprint

Overconfidence combined with planning fallacy creates unstoppable momentum toward failure.

!Echo Chamber

Group members reinforce each other's views, systematically filtering out dissenting signals.

!Golden Child

A favored initiative receives uncritical support, with scrutiny reserved for alternatives.

!Conglomerate Fallacy

Far-adjacency acquisition justified by target growth and brand halo with no answer to "why us as parent" — Porter parenting-advantage absent.